Press Release October 08 - Cash rich and time poor cutomers fill up th forecourts 20th Jan 2009

BÄ.RO Lighting has played a key role in the development of forecourt convenience store design in that its retail lighting solutions are tailor made to promote sales in this specialized environment.

Forecourt store owners tend to have formed partnerships with Symbol Groups in the convenience market, such as Centra where a sharper image is projected to customers who are cash rich but time poor.

Centra Athlone, the largest town in the centre of Ireland, is one of the busiest forecourts in UK & Ireland. As a member of the massive Musgrave Retail Group its forecourt store has been fitted with Centra’s standard specification for illumination, which is generally of a higher level here than in other types of retail stores.

The latest trends in forecourt store design are based on the fact that customers want fresh, ready to eat food, as quickly as possible. The layout and displays of the forecourt store therefore are of the utmost importance and BÄ.RO ensures that correct illumination displays products to their absolute best, attracting customers and improving retail sales.

The owners of Centra Athlone are Rachel and Damien Kilmartin. They have perfected the forecourt store model, so much so that they were awarded the prestigious 2006 Shelf Life C-Store Gold for their N6 Service Station. The Kilmartins received high praise from the judges who said that the store “is in peak condition and without fault from the entrance to the back door”.

BÄ.RO Lighting’s Batwing reflector technology was utilized to illuminate the general aisles and shelving throughout the store. This reflector works perfectly with BÄ.RO’s Libra fixture and BLS light technology to enhance the colour of products on the shelves and thereby their appeal. It sheds equally brilliant light from the top to the bottom shelf, whilst simultaneously illuminating both left and right sides of an aisle from a single central source. In using Batwing reflector technology not only do aisle products look their absolute best but substantial energy savings can be made as fewer fixtures, lamps and energy are required.

When lighting individual product displays BÄ.RO Lighting used their attractive Pendant luminaire that highlights goods perfectly, drawing immediate attention to the display as it stands out from the rest of the generic store lighting. 

BÄ.RO’s Cirrus Pendant luminaire is also perfect for showcasing the deli and hot food counter displays. When teamed with BÄ.RO’s BFL light technology, the food displays not only look fantastic and appetizing but the light is gentler on the products, meaning less wastage through heat radiation and dehydration.

A practical, no-nonsense lighting solution is required for the store’s checkout areas to ensure that customers can be dealt with quickly and efficiently and BÄ.RO‘s Aquarius Pendant luminaire works best in this area of the store.