Press Release November 2008 - BARO Launches new complimentary range 9th Dec 2008

BÄ.RO Lighting is recognized worldwide for providing innovative lighting solutions for the retail sector. In line with latest customer and retail trends BÄ.RO have launched an exciting complimentary range of decorative fixtures to support their retail lighting solutions, giving retailers the opportunity of providing an aesthetically pleasing environment for their customers to enjoy.

Following current market trends of retail store design becoming more sophisticated, the demands on the retailer to satisfy a variety of age groups buying needs and the drive for high quality shopping environments, BÄ.RO have launched it’s complimentary range to enhance its “one stop shop” approach. BÄ.RO is capable of working alongside in-house designers and shop fitters as well as the retailer giving BÄ.RO the opportunity to offer a broader spectrum of lighting solutions to illuminate each area of any installation. This is a valuable service considering the move towards retail environments incorporating coffee shops, internet cafés and restaurants – all of which require softer atmospheric lighting.

BÄ.RO Design and Technical Manager, Steve Brough, comments “Modern retailers have come to understand that pure sales outlets are no longer in demand and that the creation of a “purchasing experience” is the key to increased turnover and long term brand success. We have acknowledged this trend by introducing our Complimentary Range. We can now offer our customers a complete range of retail lighting fittings and solutions from the well-known high quality BÄ.RO brand.

We have produced a detailed catalogue for our complete range of comprehensive fixtures or if you wish to receive further information about how BÄ.RO Lighting can develop a sales driven retail lighting solution for you call us on (UK) 0161 777 9292 or (ROI) 01 2962607.”