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Press Release - April 2009 - The new special reflector for product sales promotion from a great ceiling height 5th Jun 2009
From wholesale stores to supermarkets and shopping malls - it is difficult to achieve lighting which promotes sales and is also energy-efficient particularly when shelves, aisles or long sales counters need to be illuminated from a great ceiling height. BÄRO's new MaxBeam special reflector is a perfect solution for this challenging lighting task. The patented fixture reflector enables long presentation areas such as shelves, high racks, aisles, fruit displays and long sales counters to be powerfully and attractively illuminated from a great ceiling height coupled with maximum energy efficiency. BÄRO Director, Terry Byrne says "Until now suspended fixtures or conductor rails were usually the only options for achieving optimum illuminance on the products and in the aisles from ceiling heights of more than 5m. Our new MaxBeam reflector now enables recessed fixtures or surface-mounted fixtures to be used for high ceilings - with perfect, sales-promoting light on the products." Investment, energy and maintenance savings For example, with a ceiling height of 6m the MaxBeam reflector integrated in a recessed fixture with 100W BÄRO Food Light technology enables fixture spacing of up to 2.4m to be realised for the illumination of a long sales counter or shelf run. Distances between fixtures of around just 1.2m are usual for normal “recessed” or "suspended" lighting solutions. The extremely large fixture spacing mean that despite very high ceilings fewer fixtures are needed in total, even though the light output is at least as good and often better! For larger sales areas in wholesale and retail stores in particular, the use of the MaxBeam reflector means a lasting reduction of investment, energy and maintenance costs. About BÄRO: As a renowned global specialist in retail product lighting, with direct operations throughout the UK and Ireland, BÄRO realises innovative lighting concepts for retailers. BÄRO has set itself the task of illuminating products in a way that is gentle on them, promotes sales and also guarantees particularly high energy efficiency and operating efficiency.