Breaking Boundaries

Breaking Boundaries

Breaking Boundries
BÄ.RO Lighting has further developed itself on from the food retail sector where it has established itself as a renowned store lighting partner and more recently it has mirrored these successes in the non food retail sector.

"Lighting is a vital design element in any retail environment, whether it's a supermarket, a home furnishings store or a car showroom," explains Terry Byrne, Commercial Director for BÄ.RO Lighting, "it plays an integral part in sales promotion and generating a higher turnover.' 

Lighting attracts people into the store from the outside and sets the store apart from the rest. For example most jewellery retailers provide a similar product but it’s the one who presents his or her goods in the most aesthetically appealing manner that will increase the likelihood of obtaining a larger market share. Intelligent BÄ.RO lighting technology with a high luminous intensity ensures that your shop windows and the products on display get the attention they deserve. 

Once inside retail lighting is the key factor in creating an environment that affects mood and emotional state. It will create a warm relaxed atmosphere which encourages consumers to buy.

In today’s struggling economy more and more retailers are looking to find ways to reduce running costs without compromising the customer’s purchasing experience in the store.

Placed centrally above the aisle just a single BÄ.RO Batwing fixture is sufficient to simultaneously illuminate opposite shelves up to 2.5m apart evenly and brightly from top to bottom. Fixture spacings of up to 4m are possible. This means savings in both investment costs and energy costs.

Through consultation, design, light planning, installation and maintenance BÄ.RO delivers a professional Lighting solution that suits the individual requirements of retailers – from specialist stores to chain stores and international retailers.