Bargain Booze

Bargain Booze

Bargain Booze
Brief:

Bargain Booze is an ambitious off licence chain that is implementing an expansion plan to move into the convenience store sector. BÄ.RO Retail Lighting is fast becoming an integral part of this plan as many of the 600 Bargain Booze stores throughout the UK are set to receive the Bargain Booze Select
Convenience re-fit with a new image that is reflected in the design and implementation of their retail lighting solutions. Following a trial installation at the Leeds Store BÄ.RO Retail
Lighting has already completed a dozen stores and the effect is delivering sales.

Solution:

Terry Byrne, Director of BÄ.RO Retail Lighting comments, “We have developed three levels of retail lighting solutions to reflect the iversity of each stores size, location and budget available. This approach also demonstrates our flexible and innovative approach to building strong customer relationships.”
The transition of these traditional local off licences into exciting convenience stores is central to BÄ.RO’s retail lighting solution.
Each new store offers customers more of a shopping “experience”, where products and displays are illuminated using BÄ.RO’s cutting edge retail lighting technology with fixtures that create a dramatic effect in the most contemporary setting. Roger Shenton, Senior Development Manager comments, “BÄ.RO Retail Lighting has been working alongside Bargain Booze now for just over 12 months and we are very pleased with the results. As part of our retail programme, BÄ.RO has delivered on all aspects of the brief given to them, from fast planning of lighting schemes according to the various lighting specification
levels required instore through to delivering on time and on budget. We look forward to continued success working with BÄ.RO in the future.”